5 Reasons why working with a marketing agency benefits your business
Is it better to do your digital marketing in-house or partner with a digital marketing agency? It’s an important question for every business owner to consider. We’ve made a list of some of the reasons that hiring an agency can be beneficial, especially for small-to-medium sized businesses looking to supplement a single in-house marketer:
1. EXPERTISE
Not only are there more people with different skill sets within an agency, but also those people generally have a greater depth of experience. Agency professionals are typically specialists in a particular area, plus your company benefits from the competitive landscape in which agencies are hiring talent. In-house marketers often adapt to be more like a jack-of-all-trades in order to cover all of the company’s needs. Agencies devote resources to educating employees and keeping them on the cutting edge of their respective discipline. Additionally, the team environment within an agency fosters continual learning and growth.
2. COST
Generally speaking, it’s significantly cheaper to partner with an agency rather than bring on a full in-house team. That being said, total cost can vary greatly based on the size of your business and how much you’re looking to accomplish. Both internal and external marketing can amount to a sizable investment. A full in-house group requires significant overhead, including salaries, benefits, office space, equipment, training, recruiting, and more. An external agency can be one of the largest line items in a marketing budget, and because of that can be an easy target for cuts and renegotiations. All things considered; a digital marketing agency is usually the most cost-effective solution for high-quality marketing work. For the same price as one or two full-time salaries, you gain access to a complete team of professionals across multiple marketing specialties.
3. LOWER COMMITMENT
Partnering with a digital marketing agency is much less commitment than hiring a full in-house team. Your company isn’t responsible for any recruiting, interviewing, onboarding, or any of the other time-consuming and often expensive tasks that come along with a new employee. Marketing agencies are easier to hire and also easier to fire than an in-house employee (or at least, they should be), which means it will be easier to find a good fit between an agency and in-house team. Trust and communication are the foundation of a successful agency partnership and finding an agency with which you can build that relationship is paramount.
4. LARGER NETWORK & ACCESS TO ADVANCED TOOLS
Working with multiple clients builds a large network of vendors and channels that can lead to further partnerships for your company, too. Agencies also have access to a vast number of tools and resources that either aren’t practical to have for only one company or that are exclusive to industry professionals. In addition to building a network through partnerships, agencies often exhibit work and are featured in publications, which can offer your company even more visibility.
5. CREATIVITY & OBJECTIVITY
One of the greatest advantages that collaborating with an agency can offer is their creativity and objectivity. Keeping all marketing efforts in-house can sometimes lead to groupthink and tunnel-vision. A digital marketing agency isn’t influenced by any internal biases or assumed knowledge, so it’s easier to distill a clear message to the target audience. Internal teams often have such an in-depth knowledge that they try to say too much, and the core message is lost on the audience. An unbiased perspective can help sift through all of the unnecessary information, while remaining grounded enough to communicate clearly to the outside world.
Wherever your company lands on the spectrum, it’s clear that there are many advantages to having a digital marketing agency work with your in-house marketing team. In our experience, these partnerships work best when the final product is a reflection of your team’s expertise in the company and our expertise in planning and executing a top-notch digital marketing strategy.
If you’re interested in exploring an agency, visit Duncross Media
