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Mr Mattress

Pay Per Click Management

The Mattress Specialists

Mr Mattress the bed experts, a family run business that has been helping the North East get a good night’s sleep for over twenty five years.

The Challenge

Mr Mattress’s main focus was their existing Ads account. They wanted to reduce their cost per click (CPC) whilst increasing revenue. This was a relatively new Google Ads account, so it was important to get it performing well from the start. Mr Mattress wanted to ensure they dominated the North East market and had a number of keywords that were important in helping us achieve this

Insights

Removing all the irrelevant traffic coming through via Google Ads, enabled us to free up budget for main keywords. These were the keywords that helped dominate the North East market. After establishing the best time of day for Mr Matttress, we were quickly able to achieve this.  We were then able to free up the budget to have a presence in other parts of the UK.  Reaching a larger audience and bringing in business they hadn’t initially thought possible with the budget they had.  Testing the market and gathering data was imperative in seeing which keywords to no longer show for, making every single penny count and work for them.

The Results

With a newly lowered budget, we managed to reduce the CPC to a good amount whilst keeping a great position. This led to a 50% steady rise in revenue.

  • Steady Rise in Revenue (up) 50% 50%

To find out more about our work in pay per click management, contact us today.